724 - Inspired by Maison Francis Kurkdijan 724

Live every moment with freshness – a modern, versatile fragrance that captures the essence of clean laundry, crisp air, and effortless sophistication, designed to accompany you 24/7.

The journey begins with a sparkling burst of zesty bergamot, fresh aldehydes, and crisp lemon – a bright, invigorating opening that feels like a breath of fresh air. This clean, luminous introduction is instantly uplifting and energizing, setting a tone of pure, modern elegance.

At the heart, a delicate blend of white florals, soft jasmine, and transparent hedione unfolds with airy sophistication. These notes create a clean, soapy-floral accord that's both comforting and refined. The heart is where freshness meets elegance – light, radiant, and utterly wearable.

The experience settles into a subtle, comforting base of soft musk, gentle sandalwood, and clean amber. This whisper-light foundation adds just enough warmth and depth to create a second-skin effect that lasts all day. The dry-down is clean, modern, and effortlessly elegant.

Perfect for those who appreciate fresh, clean fragrances that work for any occasion. Ideal for everyday wear, professional settings, or whenever you want to feel fresh and confident. A versatile unisex scent that's as comfortable as your favorite white shirt.